We came across this article from Mobile Marketer which is a bit of primer for those of you who are interested in mobile marketing. The article is centered around the Christmas shopping season but the basics remain the same, plus, you get real world examples of mobile marketing usage from companies such as Microsoft and 1-800-FLOWERS. Click HERE to read the article.
Posts Tagged ‘Strategy’
Forget “Shrink It and Pink It”
Of course, there’s no question that women are not a niche market, but as Kate Rockwood’s Fast Company article points out, companies and marketers should be mindful not to confuse equality with sameness. CLICK TO READ the article on Smart Design’s Femme Den.
Creating a Timeless User Experience
Here is an interesting article from Francisco Inchauste at Six Revisions about the user experience.
If we could tear into the fabric of time and look a decade into the future, what kind of experience might we find? It’s easy to imagine the technology would be much more advanced. Something out of a film like Minority Report with holographic touchscreens, or so advanced of an A.I. (artificial intelligence) that the application anticipates solutions without the user having to do much else.
In reality the kinds of products, websites, and applications that survive and continue to be effective are those that that focus on the user experience. The digital world evolves continually, but we need to manage this by making sure we don’t leave the people who use our applications and websites in the dust. In this article we will explore creating a timeless user experience.
WANT vs. NEED
I can’t count how many times a client has asked for something in the craziest timeline, smallest budget and at the best quality humanly possible. Clients today want it bigger, (or for a device… smaller), faster, innovative, sexy. They look at the competition and say “I want that.” Everyone wants to tap into social media. They want an iPhone application, or to do something in Augmented Reality because they just read an article about it. At no point do throwing any of these items into the mix add up to better experiences.
Volkswagen’s Overall Marketing Strategy
From Mobile Marketer
How important is mobile to Volkswagen’s overall marketing strategy?
Our mobile site was not developed to address a specific challenge or audience. We see it as an integrated component in our overall marketing strategy. Companies that treat mobile as a separate channel, requiring separate and distinct strategy, are missing the point a bit. Successful mobile activities harness the power of mobile to deliver on core brand objectives that can’t be achieved through other media.
Why should other automobile companies embrace mobile and what has the platform done for Volkswagen?
I think other automobile companies have embraced the channel and to a greater extent than many other industries. They see the same values we do – immediacy, intimacy and presence at the point of need. As we’ve only been live for a couple of weeks, it’s hard to say what the platform will do for Volkswagen, but the response so far has been very positive.
Read the entire article HERE.
