Posts Tagged ‘Social Media’

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Case Study: Google Wave+DropBox+Twitter

Google Wave Screengrab

Catching a new wave.

Welcome to what we expect will be an exciting new year, filled with opportunity and prosperity. Everyone at One On One is up for new challenges and eager to forge ahead. And we’re already kicking into high gear with this year’s Canadian International AutoShow. The AutoShow is a client that has given us much flexibilty and many opportunities to try out different techniques and technologies.

In point of fact, while we were off, a group of us were busy maintaining the website (autoshow.ca) plus two daily contests. The first is a Daily Ticket Giveaway whereby entrants visit a link (here) and provide some personal details which enters them into a daily draw to win a pair of tickets to this year’s AutoShow. Upon completing the entry, they are presented with a thank-you page which encourages them to tweet the hashtag #autoshowtees on Twitter, thereby entering them in a daily draw to win an AutoShow t-shirt.

As each one of us was in charge of a different aspect of the contests, we turned to Google Wave to help make the process simpler. If you’re unfamiliar with Google Wave, it’s an online tool for real-time communication and collaboration. You create a “wave” which can be both a conversation and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more. It was perfectly suited for this project and was much more efficient than simply using e-mail.

And so, I would receive word of the day’s Ticket Giveaway winner in Google Wave, then create a PDF claim form from existing files in my DropBox. If you’re not using DropBox and find yourself ferrying files on a USB stick, you might want to check it out. DropBox is a cross-platform, cloud-based storage application and service which lets you store and sync files between different computers and various users. I find it indispensable.

Once the winners were picked and the forms sent out, we would turn to the AutoShow’s Twitter account (@autoshowcanada) to let everyone know who had won the day’s tickets and to pick a t-shirt winner. While this may all sound long and complicated, it would only take up 15 to 20 minutes a day. In the end, it enabled us the opportunity to enjoy our holidays from home—or wherever we were—without having to come in to the office every day. We experienced no glitches and all technologies–Google Wave, DropBox and Twitter–worked flawlessly.

Posted: January 4, 2010 by mcharbonneau | View Comments
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One On One’s Year in Review

Like for many other businesses, 2009 will be remembered as a year of change for One On One. Luckily for us, that shift has been positive. It all started about a year ago when my involvement in social media grew with our not-for-profit client, the Revue Cinema. In the Spring, I attended my first Mobile conference and a new world opened up. At the risk of sounding overly dramatic: I saw the future. I followed this seminar with a few more single and multi-day forums and dove head first into what is frequently called digital marketing, focusing on the web, mobile and social media.

In June, we launched a refreshed website and hinted at the change that was coming; both for One On One and with marketing in general. Throughout the summer we worked in concert with another client, the Canadian International AutoShow, to develop fresh, new and exciting marketing initiatives that our office is currently working furiously on right now.

So where does that leave us for 2010? Well, for one, excited. Excited at where our industry is going. Excited at the new prospects that have surfaced in recent years and excited at the opportunity of working with you, our clients, on projects that will connect your brands with consumers.

Everyone at One On One wishes you the very best this holiday season and we look forward to speaking with you in the new year.

—Mike Charbonneau

Posted: December 21, 2009 by mcharbonneau | View Comments
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Dell’s $6.5M Success with Twitter

What happens when you build trust, offer support and promotions and are consistent with your efforts? Ask the folks at Dell, who last week posted that their global reach on Twitter resulted in more than $6.5 million in revenue.

Dell has been active in social media circles for the past three years, beginning with the simple intention of connecting with their customers to respond to queries. But it’s since grown into much more than that. However, Dell’s efforts didn’t start with Facebook or Twitter; they began with their own website and support forums. Social media came along and added yet another layer. As Lionel Menchaca, Dell’s chief blogger, puts it: “(social media brings) a way to listen, learn and engage with customers, with a clear emphasis on the engage part of the equation.”

So how did Dell achieve this much financial success through Twitter? Well, support, for one. Through Dell’s various channels—Facebook, Direct2Dell and IdeaStorm (a Dell website launched to gauge relevant and important ideas from the public) and Twitter—they’ve built their community into 3.5 million followers. Then, add time and consistency; by consistently being there with relevant messaging and sticking to their tactics of delivering useful customer service and valuable promotional offers. In Dell’s case, this seems to be a recipe for success.

For more details on this story, follow Lionel Menchaca’s link to Dell.

Posted: December 14, 2009 by mcharbonneau | View Comments
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The Evolution of Twitter at One On One

by Mike Charbonneau

The Canadian International AutoShow's Twitter page.

The Canadian International AutoShow's Twitter page.

I have been using Twitter with a client, The Revue Cinema, for probably a year and it’s been going quite well. For The Revue, a not-for-profit community-run cinema with few dollars for marketing, Twitter has been a great tool which we’ve used as an electronic marquee. It lets followers (those who decide to follow your Twitter feed) know about upcoming events and what’s playing at the cinema that day. So I started looking at our other clients, to see who else could benefit from exposure to the Twitterverse. The first one that made sense and seemed like a good fit was the Canadian International AutoShow.

So we created an identity for the AutoShow on Twitter and started to fill this new channel with links to automotive stories we thought would interest our followers. We then asked our client—who was in Germany at the Frankfurt Auto Show at the time—to tweet from the floor to give our readers insight on the show. Over the course of a few weeks, we slowly increased our followers to about 40 people. Not bad, considering this isn’t usually the time of year when people think about the AutoShow.

Closer to a month into the campaign, I created a hashtag—#autoshowcanada—to help people find the AutoShow on Twitter. Within 5 minutes, two people had retweeted (RT) the hashtag in their own post. By the tenth minute, another person had retweeted. So what’s the big deal and what’s all this talk of retweeting? Let me explain.

Up to this point, we had 43 people following the AutoShow on Twitter. Whenever we would tweet anything, only those 43 people would see our message. The instant that three people retweeted our message, it meant that it would now be seen by their followers. So in the space of 10 minutes, our conversation with 43 people grew to a potential 3,000. This is called message amplification.

Of course, not everyone of those 3,000 saw the message and of those that did, many had no interest. But, there was a noticeable effect. Over the next couple of weeks, our number of followers grew to over 100. Now, you should know that the number of followers is not the best metric to measure your success on Twitter. Why? Well, that’s another entry for another day. But if you are interested in finding out if your business can benefit from the flexibility of Twitter, give us a call and we’ll help you out.

Posted: November 25, 2009 by mcharbonneau | View Comments
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The Thin Edge of the Wedge

It’s no longer news that consumers use the internet to research products, comparison shop and to look for discounts. It’s also no surprise that many of these people spend a lot of their time on social media sites such as Facebook. What may throw you for a loop is that a growing percentage of online shoppers are now turning to their social sites to research what it is their friends and family are looking for during the holiday season. In addition, many of these consumers will be using their mobile to research, find coupons and even purchase gifts in the coming months. For data and MORE information on this, read the eMarketer article HERE.

Posted: November 16, 2009 by mcharbonneau | View Comments
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