INSIGHTS

It’s no longer news that consumers use the internet to research products, comparison shop and to look for discounts. It’s also no surprise that many of these people spend a lot of their time on social media sites such as Facebook. What may throw you for a loop is that a growing percentage of online shoppers are now turning to their social sites to research what it is their friends and family are looking for during the holiday season. In addition, many of these consumers will be using their mobile to research, find coupons and even purchase gifts in the coming months. For data and MORE information on this, read the eMarketer article HERE.