INSIGHTS

Phew. We’ve been pretty busy here at One On One. It’s that time of year where the Canadian International AutoShow kicks into high gear. As such, I’ve had little time to devote to our Insights blog. The good news is, we’re stockpiling some experience that should yeild a few case studies that we can share in this forum. While at this time of year we’d normally be starting our AutoShow efforts in earnest, the reality is that we’ve already been working pretty hard these past few months monitoring and managing the brand in the digital realm.

The latest news we can share is that one staff member—Kyle—was lucky enough to head down to Detroit for the North American International Auto Show on behalf of the Canadian International AutoShow. He flew down for the 2-day media event, recording some unveilings which had been requested by AutoShow fans via a Twitter poll that we’d created. In addition to this footage, Kyle managed to interview a few spokespeople from Chevrolet, Tesla, Cadillac and more. If you’re interested in seeing the movie, you can find it HERE.