From Mobile Marketer
How important is mobile to Volkswagen’s overall marketing strategy?
Our mobile site was not developed to address a specific challenge or audience. We see it as an integrated component in our overall marketing strategy. Companies that treat mobile as a separate channel, requiring separate and distinct strategy, are missing the point a bit. Successful mobile activities harness the power of mobile to deliver on core brand objectives that can’t be achieved through other media.
Why should other automobile companies embrace mobile and what has the platform done for Volkswagen?
I think other automobile companies have embraced the channel and to a greater extent than many other industries. They see the same values we do – immediacy, intimacy and presence at the point of need. As we’ve only been live for a couple of weeks, it’s hard to say what the platform will do for Volkswagen, but the response so far has been very positive.
Read the entire article HERE.
Posts Tagged ‘mobile’
Volkswagen’s Overall Marketing Strategy
Broadband & Video Use Booming in Canada
According to eMarketer, Canadians are global online video leaders. CLICK HERE for more.
Mobile Coupons and Payment
JC Penney has introduced a coupon redemption program which uses QR codes (a 2-dimensional barcode) on consumers’ mobile phones. Meanwhile, fellow American company Starbucks has launched a trial whereby coffee drinkers can purchase their lattés with their iPhone or iPod Touch. Check out the stories here and here, courtesy of mobilemarketer.com
News from the Front Lines
Last week, I had the opportunity to attend the inaugural Mobile Media World 2-day conference. Technically, I should have been tweeting but I was too busy furiously writing down notes instead. While there was some duplication of content from a previous conference which I had attended, there was also a lot of new information coming from every aspect of the digital/mobile world–from content providers, clients, agencies, media companies, operators (carriers) and more. All the topics were covered, from SMS or MMS to social media to mobile sites and more.
What was generally agreed upon was that the mobile market is the largest existing media market there is; and it’s only getting bigger. Quickly. Of course, no one has a surefire solution that fits every client’s needs but one resounding message was that all clients should be making mobile/digital marketing a part of their marketing mix; much like they’ve done with internet advertising.
If you’d like to find out more, or discuss how this can help you in your marketing efforts, feel free to give us a call. We’d be happy to work with you toward a solution.
Designing an iPhone App
Design evolution of an iPhone app.
