Posts Tagged ‘mobile’

One On One’s Year in Review

Like for many other businesses, 2009 will be remembered as a year of change for One On One. Luckily for us, that shift has been positive. It all started about a year ago when my involvement in social media grew with our not-for-profit client, the Revue Cinema. In the Spring, I attended my first Mobile conference and a new world opened up. At the risk of sounding overly dramatic: I saw the future. I followed this seminar with a few more single and multi-day forums and dove head first into what is frequently called digital marketing, focusing on the web, mobile and social media.

In June, we launched a refreshed website and hinted at the change that was coming; both for One On One and with marketing in general. Throughout the summer we worked in concert with another client, the Canadian International AutoShow, to develop fresh, new and exciting marketing initiatives that our office is currently working furiously on right now.

So where does that leave us for 2010? Well, for one, excited. Excited at where our industry is going. Excited at the new prospects that have surfaced in recent years and excited at the opportunity of working with you, our clients, on projects that will connect your brands with consumers.

Everyone at One On One wishes you the very best this holiday season and we look forward to speaking with you in the new year.

—Mike Charbonneau

33 Things You Don’t Need If You Have an iPhone

I found this interesting link at TUAW (the Unofficial Apple Blog). If you’re in the market for a smartphone, this might be timely:

    1. Telephone
    2. Calculator
    3. Personal Organizer
    4. Calendar
    5. Wall Clock/Alarm Clock/Watch
    6. Rolodex
    7. Dictionary
    8. Voice Memo Recorder

To see the other 25 items, click HERE.

The Thin Edge of the Wedge

It’s no longer news that consumers use the internet to research products, comparison shop and to look for discounts. It’s also no surprise that many of these people spend a lot of their time on social media sites such as Facebook. What may throw you for a loop is that a growing percentage of online shoppers are now turning to their social sites to research what it is their friends and family are looking for during the holiday season. In addition, many of these consumers will be using their mobile to research, find coupons and even purchase gifts in the coming months. For data and MORE information on this, read the eMarketer article HERE.

Learning Math with the Help of a Mobile Phone

I’m not sure how you were with Math in high school, but it wasn’t my favourite subject. And I’m pretty sure I’m not alone in that view, as evidenced by Elizabeth Svoboda’s article: Cellphonometry in this month’s Fast Company magazine. The idea is simple, keep kids engaged in Math and offer the a social support network through a venture called Project K-Nect, a Qualcomm-funded initiative. READ about it HERE.

Dipping your Toe in Mobile Marketing: in Time for the Holidays

We came across this article from Mobile Marketer which is a bit of primer for those of you who are interested in mobile marketing. The article is centered around the Christmas shopping season but the basics remain the same, plus, you get real world examples of mobile marketing usage from companies such as Microsoft and 1-800-FLOWERS. Click HERE to read the article.