I found this interesting link at TUAW (the Unofficial Apple Blog). If you’re in the market for a smartphone, this might be timely:
To see the other 25 items, click HERE.
I’m not sure how you were with Math in high school, but it wasn’t my favourite subject. And I’m pretty sure I’m not alone in that view, as evidenced by Elizabeth Svoboda’s article: Cellphonometry in this month’s Fast Company magazine. The idea is simple, keep kids engaged in Math and offer the a social support network through a venture called Project K-Nect, a Qualcomm-funded initiative. READ about it HERE.
We came across this article from Mobile Marketer which is a bit of primer for those of you who are interested in mobile marketing. The article is centered around the Christmas shopping season but the basics remain the same, plus, you get real world examples of mobile marketing usage from companies such as Microsoft and 1-800-FLOWERS. Click HERE to read the article.
From Mobile Marketer
How important is mobile to Volkswagen’s overall marketing strategy?
Our mobile site was not developed to address a specific challenge or audience. We see it as an integrated component in our overall marketing strategy. Companies that treat mobile as a separate channel, requiring separate and distinct strategy, are missing the point a bit. Successful mobile activities harness the power of mobile to deliver on core brand objectives that can’t be achieved through other media.
Why should other automobile companies embrace mobile and what has the platform done for Volkswagen?
I think other automobile companies have embraced the channel and to a greater extent than many other industries. They see the same values we do – immediacy, intimacy and presence at the point of need. As we’ve only been live for a couple of weeks, it’s hard to say what the platform will do for Volkswagen, but the response so far has been very positive.
Read the entire article HERE.
