Posts Tagged ‘marketing’

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Creating Content

Phew. We’ve been pretty busy here at One On One. It’s that time of year where the Canadian International AutoShow kicks into high gear. As such, I’ve had little time to devote to our Insights blog. The good news is, we’re stockpiling some experience that should yeild a few case studies that we can share in this forum. While at this time of year we’d normally be starting our AutoShow efforts in earnest, the reality is that we’ve already been working pretty hard these past few months monitoring and managing the brand in the digital realm.

The latest news we can share is that one staff member—Kyle—was lucky enough to head down to Detroit for the North American International Auto Show on behalf of the Canadian International AutoShow. He flew down for the 2-day media event, recording some unveilings which had been requested by AutoShow fans via a Twitter poll that we’d created. In addition to this footage, Kyle managed to interview a few spokespeople from Chevrolet, Tesla, Cadillac and more. If you’re interested in seeing the movie, you can find it HERE.

Posted: January 19, 2010 by mcharbonneau | View Comments
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M-Commerce is on the Rise

For obvious reasons—ease-of-use the most notable one—smartphones are leading charge in mobile commerce. According to e-Marketer, one third of smartphone users purchased an item after seeing it in the store. 28% purchased an item on their phone when it wasn’t available at a store. Another 28% purchased an item without seeing it in a store. Other activities include checking the status of a submitted rebate, checking to see if an item was available for pick-up and, of course, price comparison.

But the most common smartphone behaviours to date (near 50% and higher) include checking consumer/third-party reviews, product descriptions, looking up shipping information and confirming store hours and location. Deloitte found that one fifth of smartphone users were planning to engage in shopping activities with their phones this past holiday season. It will be interesting to see what research is revealed in the coming months.

Posted: January 11, 2010 by mcharbonneau | View Comments
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One On One’s Year in Review

Like for many other businesses, 2009 will be remembered as a year of change for One On One. Luckily for us, that shift has been positive. It all started about a year ago when my involvement in social media grew with our not-for-profit client, the Revue Cinema. In the Spring, I attended my first Mobile conference and a new world opened up. At the risk of sounding overly dramatic: I saw the future. I followed this seminar with a few more single and multi-day forums and dove head first into what is frequently called digital marketing, focusing on the web, mobile and social media.

In June, we launched a refreshed website and hinted at the change that was coming; both for One On One and with marketing in general. Throughout the summer we worked in concert with another client, the Canadian International AutoShow, to develop fresh, new and exciting marketing initiatives that our office is currently working furiously on right now.

So where does that leave us for 2010? Well, for one, excited. Excited at where our industry is going. Excited at the new prospects that have surfaced in recent years and excited at the opportunity of working with you, our clients, on projects that will connect your brands with consumers.

Everyone at One On One wishes you the very best this holiday season and we look forward to speaking with you in the new year.

—Mike Charbonneau

Posted: December 21, 2009 by mcharbonneau | View Comments
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Dell’s $6.5M Success with Twitter

What happens when you build trust, offer support and promotions and are consistent with your efforts? Ask the folks at Dell, who last week posted that their global reach on Twitter resulted in more than $6.5 million in revenue.

Dell has been active in social media circles for the past three years, beginning with the simple intention of connecting with their customers to respond to queries. But it’s since grown into much more than that. However, Dell’s efforts didn’t start with Facebook or Twitter; they began with their own website and support forums. Social media came along and added yet another layer. As Lionel Menchaca, Dell’s chief blogger, puts it: “(social media brings) a way to listen, learn and engage with customers, with a clear emphasis on the engage part of the equation.”

So how did Dell achieve this much financial success through Twitter? Well, support, for one. Through Dell’s various channels—Facebook, Direct2Dell and IdeaStorm (a Dell website launched to gauge relevant and important ideas from the public) and Twitter—they’ve built their community into 3.5 million followers. Then, add time and consistency; by consistently being there with relevant messaging and sticking to their tactics of delivering useful customer service and valuable promotional offers. In Dell’s case, this seems to be a recipe for success.

For more details on this story, follow Lionel Menchaca’s link to Dell.

Posted: December 14, 2009 by mcharbonneau | View Comments
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QR Codes and Wine

As reported in Marketing Magazine, Ontario wine maker Château des Charmes is the first Canadian wine maker to feature a QR (quick-response) code on their labels. You can photograph the code with your QR-enabled mobile phone and be redirected to a microsite for that specific wine. The site will offer tasting notes, meal pairings and an invitation to visit the winery.

Posted: December 10, 2009 by mcharbonneau | View Comments
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