Print is not dying. It is evolving beyond the traditional definitions and it is finding a new place in the content kingdom. There is always going to a place for people who enjoy the tactile experience of a book or a magazine but the iPad — and those that follow — will become the new tools for publishing.
The marriage of print and motion.
VIV Mag Motion Cover – iPad Demo from Alexx Henry on Vimeo.
VIV Mag Interactive Feature Spread – iPad Demo from Alexx Henry on Vimeo.
As reported in Marketing Magazine, Ontario wine maker Château des Charmes is the first Canadian wine maker to feature a QR (quick-response) code on their labels. You can photograph the code with your QR-enabled mobile phone and be redirected to a microsite for that specific wine. The site will offer tasting notes, meal pairings and an invitation to visit the winery.
Trying to make the barcode memorable
You’ve got to love Japan.
In 2005, D-Barcode set out to create barcodes that stood out. I think they’ve succeeded.
Want your own unique barcode? Visit www.d-barcode.com.
Want to know more? Check out THIS Fast Company article.
Of course, there’s no question that women are not a niche market, but as Kate Rockwood’s Fast Company article points out, companies and marketers should be mindful not to confuse equality with sameness. CLICK TO READ the article on Smart Design’s Femme Den.
Click HERE to read Web Designer Depot Jarkko Laine’s 12 rules to designing a logo.
