Playing Angry Birds on a Blackberry, courtesy of @tanlines
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I read an awesome article by Tracy Gold called What I learned About Social Media from Angry Birds. What made the piece so good was the different approach; I read social media-related articles every day and it’s all starting to blend together as more and more people chime in. What Ms Gold managed to do was broach the subject using a hook that everyone could understand.
Well, almost everyone.
When I suggested to my business partner that he should read the article, his first question was: “What are Angry Birds?”
“Seriously!?” I asked, befuddled. It turns out he’s never heard of the game. Despite it being the number one game on iTunes for months, despite it being available for iPhone, Android and even desktop computers, despite it even getting air time on television; he’d never heard of it. This whole conversation reminded of Mitch Joel’s Market of One blog post where he eloquently discusses the idea that you “can’t please all of the people all of the time.”
Indeed you can’t. And that’s something, we as marketers, are up against all the time. Do you sacrifice one market for another or do you lower the bar so far you alienate the others? Questions that will garner different answers depending on the client and the circumstance.
All I know is that my partner is in the market for a new mobile device and he’s been contemplating a smartphone. Now that he’s aware of Angry Birds he’s just a step away from late night battles against the pigs.
