As reported in Marketing Magazine, Ontario wine maker Château des Charmes is the first Canadian wine maker to feature a QR (quick-response) code on their labels. You can photograph the code with your QR-enabled mobile phone and be redirected to a microsite for that specific wine. The site will offer tasting notes, meal pairings and an invitation to visit the winery.
Posts Tagged ‘Branding’
Just Being There Doesn’t Cut It
Twist Image partner and author of Six Pixels of Separation Mitch Joel wrote an interesting article on his blog yesterday. In it, he asserts that a conversation is NOT a community. He’s quite right. While many clients are starting to recognize that the traditional model of shouting at people about their product has lost its effectiveness, a lesser number truly understand how to change. They may be aware of digital marketing initiatives but are unsure of how to get involved, or simply are not ready to commit. Because there are commitments. In time, money and effort.
Joel suggests a client needs to “make yourself more findable, approachable, likeable and spreadable.” But to do this—and to build a community people want to join—you need to honour your commitments in fostering your brand. Simply having a Facebook page or a Twitter account will not ensure a meaningful conversation with your customers. And meaningful is the metric that will help you grow.
Custom Barcodes
Trying to make the barcode memorable
You’ve got to love Japan.
In 2005, D-Barcode set out to create barcodes that stood out. I think they’ve succeeded.
Want your own unique barcode? Visit www.d-barcode.com.
Want to know more? Check out THIS Fast Company article.
Hyundai Wins Ad Age’s Marketer of the Year
Despite the onset of a recession and a spiraling automotive market, the folks at Hyundai worked their brand into the minds of consumers. Using a set strategy and benefiting from media solutions which presented themselves, Hyundai introduced a program that resonated with prospective customers. Read the full story HERE.
10 Branding & Marketing Trends for 2010
From BrandingStrategyInsider.com:
Niels Bohr once noted that “prediction is very difficult, especially about the future,” but then he didn’t have access to predictive loyalty metrics. Happily, we do. And, as they measure the direction and velocity of consumer values 12 to 18 months in advance of the marketplace and consumer articulations of category needs and expectations, they identify future trends with uncanny accuracy.
Click HERE to read more.
