I think Google did a fantastic job with their entry into the mire of loud, testosterone-filled Superbowl ads. It’s a simple story that showcases the power of the brand. Have a look and see what you think:
Posts Tagged ‘Branding’
A New Way to Tell a Story
Creating Content
Phew. We’ve been pretty busy here at One On One. It’s that time of year where the Canadian International AutoShow kicks into high gear. As such, I’ve had little time to devote to our Insights blog. The good news is, we’re stockpiling some experience that should yeild a few case studies that we can share in this forum. While at this time of year we’d normally be starting our AutoShow efforts in earnest, the reality is that we’ve already been working pretty hard these past few months monitoring and managing the brand in the digital realm.
The latest news we can share is that one staff member—Kyle—was lucky enough to head down to Detroit for the North American International Auto Show on behalf of the Canadian International AutoShow. He flew down for the 2-day media event, recording some unveilings which had been requested by AutoShow fans via a Twitter poll that we’d created. In addition to this footage, Kyle managed to interview a few spokespeople from Chevrolet, Tesla, Cadillac and more. If you’re interested in seeing the movie, you can find it HERE.
QR Codes and Wine
As reported in Marketing Magazine, Ontario wine maker Château des Charmes is the first Canadian wine maker to feature a QR (quick-response) code on their labels. You can photograph the code with your QR-enabled mobile phone and be redirected to a microsite for that specific wine. The site will offer tasting notes, meal pairings and an invitation to visit the winery.
Just Being There Doesn’t Cut It
Twist Image partner and author of Six Pixels of Separation Mitch Joel wrote an interesting article on his blog yesterday. In it, he asserts that a conversation is NOT a community. He’s quite right. While many clients are starting to recognize that the traditional model of shouting at people about their product has lost its effectiveness, a lesser number truly understand how to change. They may be aware of digital marketing initiatives but are unsure of how to get involved, or simply are not ready to commit. Because there are commitments. In time, money and effort.
Joel suggests a client needs to “make yourself more findable, approachable, likeable and spreadable.” But to do this—and to build a community people want to join—you need to honour your commitments in fostering your brand. Simply having a Facebook page or a Twitter account will not ensure a meaningful conversation with your customers. And meaningful is the metric that will help you grow.
Custom Barcodes
Trying to make the barcode memorable
You’ve got to love Japan.
In 2005, D-Barcode set out to create barcodes that stood out. I think they’ve succeeded.
Want your own unique barcode? Visit www.d-barcode.com.
Want to know more? Check out THIS Fast Company article.
