According to today’s Globe and Mail, 55% Canadians are expected to buy new mobile handsets in the coming year. This figure is up from 19% last year, says TNS Canadian Facts. Of those interested in a new wireless phone, 28% were looking into touchscreen smartphones while 19% expressed the desire for a QWERTY keyboard, likely for easy texting.
The other big telecom shift for 2010—especially with the entry of multiple new service providers—is the idea of wireless substitution whereby subscribers ditch their land lines and keep their wireless number.
Posts Tagged ‘Behaviour’
Canadians are Buying Smart
Super-Scrutiny and Another Hero Fallen
I apologize, my French is showing*; both through the usage of the word “super” and my long-time support of the French national team. But, I trust that you’ll understand how upset I am after having to watch another one of my football heroes fall from grace. I’m talking, of course, about Thierry Henry’s handball in the World Cup qualifier between France and Ireland. But this isn’t an entry about who’s right and who’s wrong, it’s about how we find out the answer.
We’re big soccer fans here at the office, so a fair amount of time was devoted to scouring the web for footage, then replaying these videos frame by frame. On the heels of yesterday’s post which illustrated a shift from television to the internet, today’s post is further proof that we, as consumers, have changed the way we consume news. Hence the “super-scrutiny” part of this entry’s title.
A decade ago, you couldn’t review an event such as this with so much scrutiny. You could watch the proceedings unfold live, catch the highlights on your favourite news or sports channel, then pour over the details in the following day’s newspaper, complete with still photos. You can still do this, but today of course, you’re your own editor. Dig up as much information as you like. Write about it in your own blog, create a mashup or simply link to the source. It’s all about information. Find it, create it and by all means, share it.
* Tongue-firmly-in-cheek.
