If it wasn’t enough getting your head around social networking, along comes social shopping. I know; when will it all end? The truth of the matter is, the internet has already changed the way people shop—from allowing us ways to dig up discounts, to finding what we want and more. Mashable, the Social Media Guide, has written an article about the 5 Hottest Social Shopping Trends to look for. Click HERE to read it.
Posts Tagged ‘advertising’
Hyundai Wins Ad Age’s Marketer of the Year
Despite the onset of a recession and a spiraling automotive market, the folks at Hyundai worked their brand into the minds of consumers. Using a set strategy and benefiting from media solutions which presented themselves, Hyundai introduced a program that resonated with prospective customers. Read the full story HERE.
Forget “Shrink It and Pink It”
Of course, there’s no question that women are not a niche market, but as Kate Rockwood’s Fast Company article points out, companies and marketers should be mindful not to confuse equality with sameness. CLICK TO READ the article on Smart Design’s Femme Den.
Why the Numbers Don’t Add Up
CLICK HERE for an interesting article from MediaPost which tackles the issue of analytics and shines a light on what you should expect from your digital marketing efforts.
Internet Overtakes Television in UK Ad Spends
From the Guardian
The UK has become the first major economy where advertisers spend more on internet advertising than on television advertising, with a record £1.75bn online spend in the first six months of the year. MORE
