Once again, it’s Shark Week on the Discovery Channel (US). The clever folks there have linked to a Google satellite image of Australia’s Bondi Beach which features a school of sharks just metres away from swimmers. Check it out here.
Posts Tagged ‘advertising’
Just Being There Doesn’t Cut It
Twist Image partner and author of Six Pixels of Separation Mitch Joel wrote an interesting article on his blog yesterday. In it, he asserts that a conversation is NOT a community. He’s quite right. While many clients are starting to recognize that the traditional model of shouting at people about their product has lost its effectiveness, a lesser number truly understand how to change. They may be aware of digital marketing initiatives but are unsure of how to get involved, or simply are not ready to commit. Because there are commitments. In time, money and effort.
Joel suggests a client needs to “make yourself more findable, approachable, likeable and spreadable.” But to do this—and to build a community people want to join—you need to honour your commitments in fostering your brand. Simply having a Facebook page or a Twitter account will not ensure a meaningful conversation with your customers. And meaningful is the metric that will help you grow.
Hyundai Wins Ad Age’s Marketer of the Year
Despite the onset of a recession and a spiraling automotive market, the folks at Hyundai worked their brand into the minds of consumers. Using a set strategy and benefiting from media solutions which presented themselves, Hyundai introduced a program that resonated with prospective customers. Read the full story HERE.
Forget “Shrink It and Pink It”
Of course, there’s no question that women are not a niche market, but as Kate Rockwood’s Fast Company article points out, companies and marketers should be mindful not to confuse equality with sameness. CLICK TO READ the article on Smart Design’s Femme Den.
