Unveiling the Audi R8 Spyder
Yesterday was quite an enjoyable—albeit busy—day at the Canadian International AutoShow’s Media Day. Both Kyle and I met early before making our way to the South Metro Toronto Convention Centre for Chrysler’s presentation. I was there to take photos, tweet and help out Kyle with our wee Flip videocamera. We managed to catch the majority of the presentations and interview half a dozen manufacturers for an episode of AutoShow WebTV which we’ll produce and post on YouTube (which you can check out here). It was quite the job juggling cameras and tweeting more than 20 updates (with pictures) but I’d be lying if I said it wasn’t a whole lot of fun.
It was a great event that added yet another layer to our experience in both social and experiential marketing. The trip down naturally increased our engagement with the AutoShow’s website community, Twitter followers and Facebook fans. In addition, it helped create even more patron excitement before the Show opened.
