INSIGHTS

We’re coming off another busy week, getting ready for launch of the Canadian International AutoShow. In addition to the usual amount of work (think traditional marketing), we’ve been doubly busy monitoring and engaging in a variety of social media channels as well as exploring new ones. Which explains the relative quiet around this blog over the past week. This, for me at least, brings up an interesting question: where do other folks in marketing—who write such frequent, insightful and often long blog posts—find the time?

There are a few possibilities, of course. One, they’re not as busy. Two, they’re in a big enough shop the workload is better distributed. Or three, they just work a hell of a lot more than I do. Then there are the possibilities I haven’t even thought of. As I see it, such is life in a small agency where everyone wears so many hats and you can only accomplish so much in a day. I’d love to use the excuse that I’m new at blogging, but the truth is I’ve been maintaining a personal blog for more than 4 years. Granted, this blog is different. I could work longer hours but as it stands, many of my evenings are already filled with work for a non-profit organization. I’m not complaining, mind you; this helps push me forward and compliments our business.

If you find you’re juggling many tasks in a day, how do you do it? More importantly, how do you do it all and do each thing well?