INSIGHTS

According to today’s Globe and Mail, 55% Canadians are expected to buy new mobile handsets in the coming year. This figure is up from 19% last year, says TNS Canadian Facts. Of those interested in a new wireless phone, 28% were looking into touchscreen smartphones while 19% expressed the desire for a QWERTY keyboard, likely for easy texting.

The other big telecom shift for 2010—especially with the entry of multiple new service providers—is the idea of wireless substitution whereby subscribers ditch their land lines and keep their wireless number.