December 2009 Archive

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One On One’s Year in Review

Like for many other businesses, 2009 will be remembered as a year of change for One On One. Luckily for us, that shift has been positive. It all started about a year ago when my involvement in social media grew with our not-for-profit client, the Revue Cinema. In the Spring, I attended my first Mobile conference and a new world opened up. At the risk of sounding overly dramatic: I saw the future. I followed this seminar with a few more single and multi-day forums and dove head first into what is frequently called digital marketing, focusing on the web, mobile and social media.

In June, we launched a refreshed website and hinted at the change that was coming; both for One On One and with marketing in general. Throughout the summer we worked in concert with another client, the Canadian International AutoShow, to develop fresh, new and exciting marketing initiatives that our office is currently working furiously on right now.

So where does that leave us for 2010? Well, for one, excited. Excited at where our industry is going. Excited at the new prospects that have surfaced in recent years and excited at the opportunity of working with you, our clients, on projects that will connect your brands with consumers.

Everyone at One On One wishes you the very best this holiday season and we look forward to speaking with you in the new year.

—Mike Charbonneau

Posted: December 21, 2009 by mcharbonneau | View Comments
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Dell’s $6.5M Success with Twitter

What happens when you build trust, offer support and promotions and are consistent with your efforts? Ask the folks at Dell, who last week posted that their global reach on Twitter resulted in more than $6.5 million in revenue.

Dell has been active in social media circles for the past three years, beginning with the simple intention of connecting with their customers to respond to queries. But it’s since grown into much more than that. However, Dell’s efforts didn’t start with Facebook or Twitter; they began with their own website and support forums. Social media came along and added yet another layer. As Lionel Menchaca, Dell’s chief blogger, puts it: “(social media brings) a way to listen, learn and engage with customers, with a clear emphasis on the engage part of the equation.”

So how did Dell achieve this much financial success through Twitter? Well, support, for one. Through Dell’s various channels—Facebook, Direct2Dell and IdeaStorm (a Dell website launched to gauge relevant and important ideas from the public) and Twitter—they’ve built their community into 3.5 million followers. Then, add time and consistency; by consistently being there with relevant messaging and sticking to their tactics of delivering useful customer service and valuable promotional offers. In Dell’s case, this seems to be a recipe for success.

For more details on this story, follow Lionel Menchaca’s link to Dell.

Posted: December 14, 2009 by mcharbonneau | View Comments
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QR Codes and Wine

As reported in Marketing Magazine, Ontario wine maker Château des Charmes is the first Canadian wine maker to feature a QR (quick-response) code on their labels. You can photograph the code with your QR-enabled mobile phone and be redirected to a microsite for that specific wine. The site will offer tasting notes, meal pairings and an invitation to visit the winery.

Posted: December 10, 2009 by mcharbonneau | View Comments
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Discovery Channel’s Shark Week

Once again, it’s Shark Week on the Discovery Channel (US). The clever folks there have linked to a Google satellite image of Australia’s Bondi Beach which features a school of sharks just metres away from swimmers. Check it out here.

Posted: December 7, 2009 by mcharbonneau | View Comments
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The Bell Follow-Up

Well, we got our quicker Internet connection today. Unfortunately for Bell, it’s not with them. They did come to install the Optimax service but after arguing with a support centre in India, the technician admitted he wouldn’t be able to upgrade our service.

Which begs the question: why were we told we could in the first place?

Regardless, our Internet service has now gone to Rogers. They were in our office earlier today and just like that, much quicker speed. At less than what we were paying with Bell. You’ve got to love competition.

Posted: December 4, 2009 by mcharbonneau | View Comments
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