Despite the onset of a recession and a spiraling automotive market, the folks at Hyundai worked their brand into the minds of consumers. Using a set strategy and benefiting from media solutions which presented themselves, Hyundai introduced a program that resonated with prospective customers. Read the full story HERE.
November 2009 Archive
Learning Math with the Help of a Mobile Phone
I’m not sure how you were with Math in high school, but it wasn’t my favourite subject. And I’m pretty sure I’m not alone in that view, as evidenced by Elizabeth Svoboda’s article: Cellphonometry in this month’s Fast Company magazine. The idea is simple, keep kids engaged in Math and offer the a social support network through a venture called Project K-Nect, a Qualcomm-funded initiative. READ about it HERE.
Dipping your Toe in Mobile Marketing: in Time for the Holidays
We came across this article from Mobile Marketer which is a bit of primer for those of you who are interested in mobile marketing. The article is centered around the Christmas shopping season but the basics remain the same, plus, you get real world examples of mobile marketing usage from companies such as Microsoft and 1-800-FLOWERS. Click HERE to read the article.
