From Mobile Marketer
How important is mobile to Volkswagen’s overall marketing strategy?
Our mobile site was not developed to address a specific challenge or audience. We see it as an integrated component in our overall marketing strategy. Companies that treat mobile as a separate channel, requiring separate and distinct strategy, are missing the point a bit. Successful mobile activities harness the power of mobile to deliver on core brand objectives that can’t be achieved through other media.
Why should other automobile companies embrace mobile and what has the platform done for Volkswagen?
I think other automobile companies have embraced the channel and to a greater extent than many other industries. They see the same values we do – immediacy, intimacy and presence at the point of need. As we’ve only been live for a couple of weeks, it’s hard to say what the platform will do for Volkswagen, but the response so far has been very positive.
Read the entire article HERE.
October 2009 Archive
Volkswagen’s Overall Marketing Strategy
10 Branding & Marketing Trends for 2010
From BrandingStrategyInsider.com:
Niels Bohr once noted that “prediction is very difficult, especially about the future,” but then he didn’t have access to predictive loyalty metrics. Happily, we do. And, as they measure the direction and velocity of consumer values 12 to 18 months in advance of the marketplace and consumer articulations of category needs and expectations, they identify future trends with uncanny accuracy.
Click HERE to read more.
Broadband & Video Use Booming in Canada
According to eMarketer, Canadians are global online video leaders. CLICK HERE for more.
Why the Numbers Don’t Add Up
CLICK HERE for an interesting article from MediaPost which tackles the issue of analytics and shines a light on what you should expect from your digital marketing efforts.
