INSIGHTS

Last week, I had the opportunity to attend the inaugural Mobile Media World 2-day conference. Technically, I should have been tweeting but I was too busy furiously writing down notes instead. While there was some duplication of content from a previous conference which I had attended, there was also a lot of new information coming from every aspect of the digital/mobile world–from content providers, clients, agencies, media companies, operators (carriers) and more. All the topics were covered, from SMS or MMS to social media to mobile sites and more.

What was generally agreed upon was that the mobile market is the largest existing media market there is; and it’s only getting bigger. Quickly. Of course, no one has a surefire solution that fits every client’s needs but one resounding message was that all clients should be making mobile/digital marketing a part of their marketing mix; much like they’ve done with internet advertising.

If you’d like to find out more, or discuss how this can help you in your marketing efforts, feel free to give us a call. We’d be happy to work with you toward a solution.