From the Guardian
The UK has become the first major economy where advertisers spend more on internet advertising than on television advertising, with a record £1.75bn online spend in the first six months of the year. MORE
September 2009 Archive
Apple Dominates this year’s CoolBrands list
The survey which is carried out by The Centre for Brand Analysis, identifies the 500 coolest brands in the UK and is compiled via an expert judging panel and public opinion based on six factors including the brand’s style, innovation, originality, and desirability. The top 10 Cool Brands are:
1. iPhone
2. Aston Martin
3. Apple
4. iPod
5. Nintendo
6. YouTube
7. Blackberry
8. Google
9. Bang & Olufsen
10. PlayStation
Courtesy of www.utalkmarketing.com
Mobile Coupons and Payment
JC Penney has introduced a coupon redemption program which uses QR codes (a 2-dimensional barcode) on consumers’ mobile phones. Meanwhile, fellow American company Starbucks has launched a trial whereby coffee drinkers can purchase their lattés with their iPhone or iPod Touch. Check out the stories here and here, courtesy of mobilemarketer.com
Cadbury Eyebrows
Great television commercial from Cadbury. I could not stop laughing.
Personalized Billboards
Castrol has developed personalized billboards in the UK. Check it out.
